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27 Epic Hacks to Turbo-Charge your crowdfunding Campaign

27 Epic Hacks to Turbo-Charge your crowdfunding Campaign

Featured in this article are 27 ways to ensure your campaign gets noticed.

  1. Don’t ignore the power of Google+!

You have probably heard a lot about the failure of Google+ to take off as a user-friendly social media site.This shouldn’t deter you from using Google+ communities. Google+ still boasts of a sizeable membership and there are crowdfunding groups to join and promote your campaign.

Just make sure you promote your campaign as an engaging story without being too preachy.

You can post your campaign in the following communities:

You can also search for more communities through Google+’s powerful custom search tool.

  1. Use Reddit’s capabilities to your advantage

There is no doubt about the reputation of Reddit as a tool to gain quality attention. I recommend you find the right subreddit to feature your campaign.

Redditers hate promotions. Make sure your post doesn’t sound self-promotional. Build a sensitive story around your campaign and hope for the best. If your post is good, people will respond by sharing and upvoting for it.

Don’t forget to engage with people in the comments section of your post. Answer any questions readers might have.

  1. Seek journalists to highlight your campaign

Reach out to journalist and ask them to cover your campaign. We provide a custom media database at a very small price (100 Journalist contacts at $70). We also offer an Outreach service. Click here for more info.

Journalist outreach is very important. Coverage on 2 websites will help you achieve traffic of more than 5000 visitors.

  1. Reach out to Bloggers

Bloggers can play a big role in promoting your campaign. It’s important you approach the right bloggers to take your campaign forward.

Check out any of the following tools to identify potential bloggers:

  • Inkybee: Type in Keywords relevant to your campaign – Inkybee will present you with a list of relevant blogs.
  • Buzzstream: Buzzstream is considered to be among the best tools to reach out to bloggers. You can search blogs on the basis of keywords. This tool also gives you access to email ids of the bloggers you wish to contact.
  • Blog Dash: Blog Dash allows you to contact bloggers from within the tool itself. It’s a neat application with a pleasing UI.

It’s easy to work with these blogger outreach tools – you will find them useful.

This is the email template you can use to contact relevant bloggers:

Hey Megan,

It’s great to meet you.

This is {Your name}, I’m a Huge fan of {Blog Name} and really impress with the quality and breadth of the content you and your team have put together.

Recently We have launched our Innovative product “{Product Name}” on Kickstarter. We have already surpassed our funding goal (Raised {Funding Amount}) with {n} days left to the campaign

{2 to 3 Line Product Description}

I am wondering if you would be interested in sharing our exciting project on {Blog Name}.   Here is our campaign Link  {Campaign Link}

I would love to hear your feedback.  If you’re interested, please let me know how I can make the writing process easier for you and your team.

Regards,

Nathan

  1. Reach out to friends on Facebook, LinkedIn and Gmail

Your friends and colleagues will be the first to contribute to your campaign. Make sure you contact them as well!

Facebook: Send personal messages to all your friends. Request their help for funding or promoting the campaign.

LinkedIn: Export all your LinkedIn contacts – you can do this by clicking on “Connections”. Then click on the Setting wheel. In the right column, you will find “Export LinkedIn connections”. Click It. Email all the contacts to promote your campaign.

Gmail: Export all Gmail contacts and email them for funding or Promoting

You can use the template below to send emails:

Hello {Friend Name},

Hope you are doing good.

I am mailing you to announce a great news. Recently I have launched Innovative Product “ {Product Name}” on Kickstarter

You’re the master of marketing. Any help spreading the word would be AWESOME.

We created a special page to make it easy

{Landing Page}

Thanks, {Friend Name}!  You’re the best.

-{Your Name}

PS…It’d mean the world to me if you after you clicked the link above, you fwd’ed this email to a

handful of friends, family, and co­workers. {Landing Page}

 

  1. Send direct emails

Invest in a database of email contacts. Send direct emails to them to establish a personal touch.

  1. Run Stumbleupon Ads

Stumbleupon ads are very effective if used in the right manner. A $20 ad can fetch you 200 visitors. If your product is good enough, people will stumble it – there is a good chance your campaign will go viral.

Just make sure you put in efforts to place your campaign in the right category & Audience.

  1. Run Facebook Ads

Facebook ads are very effective and have helped several crowdfunding ventures become a success. Here are some resources to help you create Best Facebook ads:

http://blog.hubspot.com/blog/tabid/6307/bid/33319/10-Examples-of-Facebook-Ads-That-Actually-Work-And-Why.aspx

http://www.amyporterfield.com/2013/03/7-tips-to-create-facebook-ads-that-convert/

https://blog.kissmetrics.com/deep-dive-facebook-advertising/

http://blog.hootsuite.com/examples-of-the-best-facebook-ads/

While setting up a Facebook campaign, make sure you choose the right category and audience.

  1. Run ads on Google Display Network

Use the AdWords tool to find blogs relevant to your campaign. Start running ads on those sites. Make sure you monitor the performance of ads – it should be cost-effective while getting your brand noticed.

  1. Buy ad space on Gadgetflow

Is your campaign about an innovative gadget? If your answer is yes, then Submit your product on gadgetflow.com. This site attracts millions of visitors on a monthly basis. You can check out the different packages available by clicking here.

Use discount code “#KICKSTARTERFORUM30” to claim 30% OFF (I am not an affiliate).

  1. Buy some Ads on Backerclub.co

Backerclub.co is a quality tool to help you gain some funding. They have 2,650 members who are frequent backers. For a fee of $299, backerclub.co will send an email highlighting your campaign to all members. They also provide guarantee of minimum $299 funding or Money back

Here is some more info to get you started.

  1. Run Press Releases

Press releases can send quality traffic to your campaign. There are several websites that do press release Distribution.

I highly recommend PRWeb – pricing starts from $99 and you can avail $50 off by using this Link

PRWeb has access to a community of 30,000 bloggers and journalists. Publish your press release at the right time. For example,  you could consider posting your press release at 9 am on Monday, Tuesday or Thursday.

We have some great writers to write press releases for you. Contact us here info@crowdfundingninjas.com.

  1. Reach out to members of Facebook pages

Search for Facebook pages related to your Industry. Message to Those Pages admin and ask if they would like to share campaign with their followers. Just make sure the pages you select have a minimum of 1000 likes.

Here is the Template you can use to send messages

Hello {FB page} Team,

Hope you are doing good, This is {My name} from {Your company name}. recently we have launched revolutionary product {Product name} on Kickstarter

 I am reaching you out to request if you could share our campaign with your followers , it will be a great help for us , your fb page is all about {Industry Name e.g Gadgets} and I am sure your followers will like our campaign. Check out our Kickstarter page {Campaign Link}

Thanks

Mark

Reach out to Influencers on Twitter

Getting promoted from your industry influencer would be great deal right?

Search for influencers by using followerwork.com. Make a list of influencers. You can also use chrome tool scarper to access a big list of influencers in one click.

Follow these influencers individually and favorite their tweets. Make sure you engage with them before approaching via “Direct Message” option to promote your campaign. Just make sure you don’t spam them!

  1. Submit your link

I have compiled a list of websites where you can submit your crowdfunding campaign (Gadget/Cool Products) for free. Make use of this list for extended visibility and quality traffic.

  1. Post on Facebook Groups

We discussed about Facebook pages earlier. Facebook groups are a different ball game. It’s difficult to gain access to groups because usually they have privacy settings enabled. You will have to search for groups related to crowdfunding.  Join them and start discussions.

Here is a list of crowdfunding groups active on Facebook:

You can also search for non-crowdfunding groups that deal with products similar to yours.

  1. Post on LinkedIn Groups

LinkedIn groups feature some of the best professionals with the financial resources required to spend on your campaign. Use LinkedIn’s Advance search to locate these groups.  Approach them and ask for campaign feedback and suggestions

Here are some crowdfunding LinkedIn groups you can join:

  1. Run Campaign on Thunderclap

Never heard of Thunderclap.it before? It is a cool tool to make your campaign viral. By this tool you can spread your campaign to thousands of people through Facebook, Linkedin, Twitter .

Try it here https://www.thunderclap.it

  1. Create a special and viral Landing Page

Here is the landing page created by a company promoting a water product (Soma Water)  – link and here is the source code. Create a similar page for your campaign. Share it with backers, social media followers and friends. Encourage them to share your campaign page.

  1. Make use of Facebook Marketing

As per research, Facebook is a major source of traffic to crowdfunding campaigns. Here are a few strategies you can use to promote your campaign through Facebook:

  • Use Postplanner to create posts featuring exciting images
  • Use “Boost the post” feature to highlight your message. A campaign worth $20 can help you reach out to more than 10,000 people!
  • Create engaging posts. Use hashtags and call to action buttons. Here is resource to create call to action button post http://www.jonloomer.com/2014/02/10/facebook-call-to-action-buttons/
  • You can create an offer for your customers through Facebook Offers

 

  1. Make use of Twitter Marketing

Twitter is the second major source of traffic to Crowdfunding campaigns.

Below are some strategies to promote your crowdfunding campaign on Twitter:

  • Post behind the scene photos of people running your campaign
  • Hold contests to engage with potential customers.
  • Make regular updates regarding your campaign’s progress
  • Make it a point to reply or retweet those who tweet about your campaign. Thank and follow them
  • Embed a twitter button to your profile on your crowdfunding page
  • Encourage users to share your campaign URL through tweets
  • Use the popular tool Krowdster to find new backers on twitter. Follow them and favorite their tweets.
  • Setup auto DM through www.unfollowme.com. A new follower of your page will get a custom message, asking him/her to visit and share your crowdfunding campaign page.

 

  1. Perform bulk Email Marketing

There are some companies that have a database of thousands of backers. I have never tested this but have heard a lot about such databases.

http://newsletter.backershub.com/

http://www.kickrank.com/crowdfunding-services/

http://www.gogostarters.com/mailing-list.html

 

  1. Perform Guest Posting

Get a content writer to create content. Use tools such as Inkybee, Blog Dash or Buzzstream to find the right blogs to post in.

Check if the blogs you choose offer guest post opportunities. If they do, write a guest post and submit it.

You can use any of the search queries below on Google to find blogs that accept guest posts:

  • “Keyword” + “apply for a guest post”
  • “Keyword” + “submit a post”

 

  1. Throw a party!

Now this will be slightly expensive but believe me – parties can have an impact on your campaign! Call all your friends and colleagues. Invite clients as well.

Throw a party – it will give the initial boost needed to make your campaign a success.

  1. Give Podcast interviews

There are many companies who look forward to interview the people behind the latest crowdfunding campaigns. Featured below are a couple of such links:

You can also search influencers who do podcasts. Ask if he/she would like to share your story with their followers.

  1. Hire Me!

I am not boasting but I have helped several people achieve their crowdfunding goals. All I do is approach the right sites to feature their campaigns. I have worked in this industry for close to 10 years now. I know what it takes to promote campaigns.

You can get in touch with me by sending an email to info@crowdfundingninjas.com. Why choose me? The answer is simple – I will provide you with quality promotional services at the best prices online. Don’t believe me? Well, get in touch to know what I have in store for you!

  1. And finally, don’t ignore Local Advertising

Make sure you have the support of the local community. Visit stores, malls, schools and hospitals in your area. Distribute flyers at these places to draw attention to your campaign. You can also place ads in the local newspaper.

  1. Create InfoGraphics

Infographics are very useful in viral marketing. It offers a visual appeal that is difficult to beat! Create Infographics by approaching designers on Elance. After the infographic is completed, it can be shared with infographics directories, social media pages and sites such as Pinterest.

We hope you found these methods useful. Get in touch with me if you have any queries. I will be glad to help.